Callaway Apparel's new Spring Summer 2023 Collection brings together a wealth of authentic, innovative, performance-driven products created specifically for golf. The brand has renewed its focus on new technologies, sustainable materials and attention to detail in collections for men, women and juniors.
"There are other products you can play golf in but they don’t ‘Fit The Game’ like we do. We only make apparel for our core customers, golfers, but also recognise the growing demand for ‘crossover’ products, that look equally great off the course, as they do on it."
Men's Collections
CORE
Highlight pieces include the all-new 2-Ball Odyssey Putter-inspired tops (Polos, Pullovers and Vests) and Callaway Apparel’s best-selling all-over Chev Polo, which has spurred the addition of the all-over Chev Print Shorts – another range staple.
Prints and patterns have an organic and natural aesthetic. Colours are chosen based on their effect on mood and therapeutic qualities. Palettes range from serene (almost ethereal) to bold brights that create a dopamine effect.
Ventilated details, engineered seams, and stretch constructions are a must in the collection, making every item extremely comfortable to play golf or other activities. Fabrics used are superior high-gauge knits with cooling touch, luxe synthetic blends with cotton, and elastane in both knits and wovens. All use certified recycled poly yarns and eco-friendly finishes for a low-carbon footprint.
DREAMSCAPE
Think ‘calmness and serenity’ conveyed by all-over novelty prints in cool pastels against bright whites and soft florals on dusky caviar backgrounds.
Conversational prints inspired by golf, the nineteenth hole, or nature are key to each delivery, adding a bit of whimsy to the rest of the collection.
TRANSCENDENCE
Conversational prints inspired by golf, the nineteenth hole and nature infuse this delivery, with bright colour splashes that bring a touch of fun to the fairways.
FULL SPECTRUM
A sporty and fun story centred on bold abstract patterns with warm brights that add muted pops of colour to the delivery.
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Callaway Apparel’s slimmer fit range centres on a re-energised and re-engineered ‘Freeform Expression’ 80s theme with retro, throwback looks and freestyle, graffiti-inspired designs, delivering a playful and sporty aesthetic. Blocks and patterns take influence from paper collages, pastel drawings, and splatter painting.
Ladies Collections
Spring 23 Ladies’ Collection:
Inspired by a trend called ‘Joyful Expression’
Key Themes
● The aesthetic is sporty and joyful and uses bold patterns.
● Colour is used emotively, from tranquil blues to reassuring lavender and uplifting pinks and oranges.
● Prints encompass a range of styles, including freeform oversized florals, abstract multicolour camos, and shape-shifting geometrics.
● Design details like Callaway Chev seams, engineered ventilation and entwined contrasts add feminine touches to the collection. Above all, they create trademark details and enhanced comfort for the Callaway lady.
● Introducing new core dresses that are technical, yet fun and flirty.
● Sun protection tops have an amazing cooling yarn and have also been endorsed by the Skin Cancer Foundation for sun protection.
● All fabrics use certified recycled poly yarns and eco-friendly finishes for low carbon footprint. They are all engineered with elastane for four-way stretch and flexibility.
CORE
A fresh new Core line featuring both Crossover (hoodies and leggings) and Classic (dresses and skorts), blended with half-zip collarless polos, collared contract-colour polos, all with a focus on comfort, styled fit, and sun protection.
DREAMSCAPE
Inspired by fluid patterns, soft florals and balanced aesthetics. Serene and calm in its look, it blends Brilliant White, Odyssey Grey and Blue Sea Star with pops of English Lavender.
TRANSCENDENCE
With a focus on keeping you cool and underpinned with technical elements, Transcendence is bold and transitional bringing together a family of brighter hues, from Fruit Dove and Lemonade, to Brilliant White and Peacoat.
FULL SPECTRUM
Emphasising the warm and bright colours of Spring and Summer, bold abstract patterns and a sporty, fun look are brought together with Nectarine, Brilliant White, Blue Indigo, Limeade, Blue Heron and Peacoat colourways.
Key Technologies
OPTI•DRYTM
Transfers moisture away from the body to keep you cool and dry.
UV BLOCK
Keeps skin safe from the sun's harmful rays.
SWING TECHTM
Brings improvement to every movement.
FLEX FABRIC
Active waistband and stretch fabrics for maximum range of motion and unrestricted movement.
VENTILATED
Allows air to flow freely through the fabric to keep you comfortable.
STRETCH
Fabrics that move with you to increase your range of motion.
THERMAL
Provides an extra layer of thermal comfort on a cooler day.
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Contact
E: callaway.europe.apparel@pery.com
T: +44 (0)1376 504395
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