SPRING SUMMER 24

Men's Collection

While staying true to the brand’s authentic, performance-driven golf heritage and focus on innovation, men's standout prints are inspired by iconic venues like Pebble Beach Golf Links and Seminole Golf Club in the USA.

Prints use the terrain, as well as native flora and fauna, to capture a truly unique look within each print design. Calmer statement prints in unique shapes, textures and patterns also keep the collection sophisticated and elevated.

Performance fabrics with natural fibres are a crucial ingredient across the SS24 range, as well as Callaway Apparel’s Eco Cooling Technology, which comprises gel-like fibres interwoven into garments offering an immediate cooling effect.

The brand’s 'ECO' focus continues. Recycled poly yarns made from used plastic bottles and environmentally-friendly fabric ‘treatments’ also underline the brand’s commitment to sustainability, the environment and a low-carbon footprint.

In addition, and feeding into consumer demand for easily wearable prints that stand the test of time, Men’s SS24 showcases a new assortment of trademark Callaway ‘Chev’ logo prints, including an update to the best-selling Gingham Print, with a twist.

Underpinning this new bright seasonal collection, rich in standout patterns and statement prints, are all-day trans-seasonal and classic pieces, the essentials for any golfer, that will quickly become go-to staples thanks to their timeless aesthetic and longevity throughout every golf season.

The collection will be delivered to retail in three deliveries. Delivery one is underpinned by calming colours, thanks to the inclusion of colours like Ash Green and Chambray Blue, along with the addition of Warm Hue Peach, which creates a more adventurous side to this soothing delivery.

The second delivery features luminous pastel shades like Limpet Shell Turquoise and Candy Pink, evoking positivity. Navy and White offer reassuring familiarity. The final delivery is grounded in Asphalt Grey and White, juxtaposed with uplifting colours like River Blue and Purple Orchid. This palette is confident and impactful and stimulates the senses.

Ladies Collection

The SS24 print and design direction has been influenced by combining natural and artificial motifs to create beautiful eye-catching statements. Butterflies, flowers, birds, and textures have been used as inspiration and converted to bold and striking visual patterns on each garment. 

Geometrics are updated with playful, overlapping shape-effects, while florals have a refreshing appeal of abstract form or the use of Callaway Chev logo detailing. 

Callaway Apparel continues to expand its popular dress offering by updating classic styles with the addition of Chev trademark seams and details, as well as new print options.

A new fabric update also debuts in the Sun Protection category with the introduction of an all-new nylon/elastane texture with cooling properties, which is ultrasoft to the touch. Updated bottoms have also been added to the SS24 range, including a new perforated Chev Logo Skort and a new asymmetrical Colour Block Skort. A new, super-lightweight, four-way stretch pull-on trouser has also been introduced.

Delivered to retail in three drops, the first delivery has a calming effect, thanks to the inclusion of soft pastels colours like Party Pink and Pale Iris. The addition of Papaya creates a serene yet upbeat mood within this assortment.

The palette in the second delivery features playful hues like Firelight and Pink Peacock, evoking a sense of joy. The third delivery is confident and impactful and stimulates the senses with use of Vivid Blue, Pink Lemonade, and Yellow Plum, all grounded in Caviar Black and Bright White for a bold contrast.